Do you want to make your food packaging noticeable from crowded retail stores? If yes, think out of the box and play creatively. The food industry is one of the complex global fields, growing at 10.76% from 2022 to 2029.
Businesses of all sizes compete for the first position in this race. To be distinctive and look unique, packaging plays a crucial role. Because your food packing will make or break your brand image in the market. So, to maintain your reputation with quality food, you must consider its packaging.
It is not easy to be noticeable in a crowded situation, but you can do that by considering some important considerations.
Here we will discuss effective food packaging design ideas to make your packaging brandable.
1. Brand Identity Building
It is the most basic and central pillar to make your brand reputable and to win a tough packaging competition.
Benefits of Brand Identity
Your identity will:
- Present your main goal and vision.
- Make it easy for customers to remember you.
- Offering something different from other food businesses.
Factors to Consider Before Customization
To create endless food packaging, you have to keep in mind some factors such as:
- Set your primary aim
- Identify your target audience
- Analyze the market size and your competitors
- Learn packaging policies from the dominating business
Customize Your Packaging
After, it will be easy for your to customize your packaging by adding your brand’s elements like
- Your brand’s logo
- Tell a brand story or add slogans
- Choose your box style and pattern
- Add graphic elements and try typography
- Write product detail and also product benefits
2. Select Quality & Food Grade Material
Material is a crucial element to be considered while packaging. A good quality packing stock will help create a lasting impression on the customer’s mind. You can use various materials, but you should select sturdy, flexible, durable, and food-grade packaging materials to make your logo boxes worthy.
Cardboard is the best option to pack edible items like fast food. For bringing products like tea, wine, and soda, you can use metal, wood, and glass to hold them. While selecting material, you have to make sure:
- Your material will be food-safe material
- Does not contaminate and has no toxic chemicals in its composition.
- It should be sturdy to secure your food item during shipment.
- Easy to customize to make a branding packaging
- It should be biodegradable, sustainable, and reusable.
3. Try Different Colors and Patterns
Colors and patterns make your packaging more appealing. For example, you are running a fast food business. If you choose vibrant, bold colors for your custom french fry boxes, it will add an element of attraction to your box. Selecting and experimenting with different suitable colors with your brand’s theme is one of the finest ways to create brand recognition. So, you can use bright and unique patterns or designs to make your brand different.
Minimalist packaging idea is another best option in which you can use one or two colors with minimum graphics to create the finest simple piece of packaging. It will give your customers a professional and sophisticated look, and they will gravitate toward your brand.
4. Create a Versatile Food Packaging Design
Versatility is the key to success in the market. Creating a versatile food packaging design means you have to design your packaging in such an engaging, impressive, and versatile way that it can be used for more than one food product to pack.
For that purpose, you must make a pack of standard size after considering more than two to three products, choose the color according to cultural perspective, and make a simple design to meet different requirements. For example, cardboard and thermoplastic boxes are used to pack, store, deliver, and ship food products.
5. Consider Impressive Unboxing Experience
Unboxing is a part of the shopping experience. If your packaging improves the customers’ unboxing experience, it will increase their interest and trust, and they will experience your brand again. On the other hand, customers will get a negative experience from your brand, leaving a negative impression on their minds to not return again.
So you have to make your box design sophisticated, professional, smooth, and eye-catchy, which will force their eyeballs to attract towards your brand. When they open the packaging,, they consider you a high-standard brand with good quality food and packaging.
The food industry is the most complex and leading in the whole world. There is big competition among all sizes of businesses. So, to compete in the market and make your brand identity, you must follow all the above tips. Hopefully, this guide will help you target your customers, generate more sales, and fulfill your business goals.